I’m a third generation business owner and all my life I kept hearing about “the hustle.”
Whether it’s “you’ve got to fake it to make it,” or “effort in equals profit out.” It’s all about the bootstraps and the hustle. And boy was I hustling.
I was up and out of the house at 6 am somedays and other days, I didn’t get home until 9, 10, 11 o’clock at night.
But no matter how many networking events I went to, no matter how many coffee/lunch/breakfast meetings I attended, I was not gaining any traction.
It felt like the harder I worked, the less return I saw. And every single event had alcohol!
No matter how much I bootstrapped, no matter how hard I worked, how many business books I read, how many networking events I went to, I just couldn’t break into those elusive networking and referral groups for my service based business.
And it wasn’t until I decided on a different approach that I started seeing results. I’m here to teach you about that approach so you can save yourself the years of struggle and pain (emotional and financial) that I went through.
